In recent years, skincare and cosmetics have gained significant popularity among teenage boys and young adult men. The growing awareness of self-care and grooming has led more young men to incorporate skincare products into their daily routines, seeking to achieve clear, healthy skin. Brands like Curel and La Roche-Posay are widely popular for their gentle yet effective cleansers and moisturizers. These brands are known for their suitability for sensitive and acne-prone skin, which makes them appealing to many young men dealing with common skin concerns. Hada Labo is also frequently chosen for its hydrating toners and lotions, which help maintain moisture in the skin.
Another essential skincare step that has become common is the use of sunscreen. UV protection is no longer seen as just a concern for women; teenage boys and men are now aware of the importance of sun protection in preventing premature aging and skin damage. Biore UV and Nivea sunscreens are especially popular due to their lightweight formulas and non-greasy finishes, making them easy to use on a daily basis.
In terms of cosmetics, more young men are embracing lightweight makeup products to enhance their appearance while maintaining a natural look. Maybelline’s BB cream is particularly popular because it provides light coverage to even out skin tone and hide minor imperfections without looking heavy. This product is well-suited for those who want a subtle, polished look without obvious makeup. Concealers are also becoming increasingly common among young men, with brands like IPSA and THREE offering concealers that effectively cover up dark circles and blemishes, providing a more refreshed and brightened complexion.
In addition to skincare and base makeup, grooming products such as eyebrow gels and lip balms are in demand. Shiseido’s UNO line is a go-to for many men, offering products like eyebrow fixers and moisturizing lip balms that enhance facial features while maintaining a natural appearance. This reflects a broader trend of young men exploring grooming and cosmetic products, breaking away from traditional gender norms.
